WORLD SQUASH NEWS PSA Appoints Pro-Active TV The Professional Squash Association (PSA) is pleased to announce the appointment of Pro-Active Television as exclusive TV and sponsorship development partners for the next three years. Under this new agreement, Pro-Active Television will handle all international TV rights for PSA-sanctioned events worldwide . In addition, Pro-Active will exclusively represent a new sponsorship package agreed with the PSA, aimed at bringing sponsors to a series of top PSA events to be known as the PSA Super Series World Tour. Gawain Briars, Executive Director of the PSA, said: "Our sport is continuing to grow worldwide and the time had come to have an expert partner who could concentrate on maximising television coverage and handling the broadcast-related sponsorship opportunities available to us. "After six years of producing our international TV output, Pro-Active were the ideal and trusted partner to help us co-ordinate these two closely-linked areas and put fresh energy into our marketing efforts. Because the PSA is becoming busier and busier, co-ordinating more new events, we needed someone to work alongside us who could just concentrate on the overall commercial picture," Briars explained. "This is part of a long term plan that will keep the profile of professional squash as high as possible on television around the world, bringing it to the attention of major sponsors who can benefit from the coverage and the associations with our sport as it enters some very exciting times." Pro-Active's TV programming for PSA has been featured on a number of networks around the world, including Sky Sports, Star TV, Fox Sports, Fox Sports World and MNet - which broadcast to more than 116 million homes worldwide. The projected broadcast roster for this year already includes the following, with other events close to being added: Tournament of Champions, New York Feb 22-27 Super Series Finals, London May 12-16 PSA Masters, Qatar May 19-24 English Open, Sheffield Aug 13-17 Pakistan Open Oct 10-16 Qatar Classic Dec 1-5 World Open TBA British Open TBA